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Yum Society
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From Thailand to Kreuzlingen.

A piece of my town. A piece of my culture. In a pouch that crunches out loud.

Sunset over a floating market, boats on the golden canal
Sapperlot!

Where it all started

I come from one of the smallest towns in Thailand. And that is exactly where I learned what good taste really means.

In my hometown there are no shortcuts. People know each other – and they know their ingredients. Fruit isn't just bought, it is chosen. Recipes aren't read, they are passed down.

I grew up with the taste of my town: honest, intense and full of respect for the ingredients. When I came to Switzerland I wanted to bring exactly that with me – the quality, the care and the pride with which good food is made back home.

Why pineapple, of all things

In Thailand, pineapple isn't dessert from a tin. It is ripe, sweet, a little tart and everywhere: at the street stall, at the market, on the boat. That exact taste is what I missed here.

Crispy Ananas is my answer. Real pineapple, peeled, sliced and gently vacuum-fried in rice bran oil until it crunches out loud. Two ingredients. No added sugar. Done.

Open. Share. Or don't.

Behind Yum Society

Yum Society is my invitation to you. An invitation not just to see Thailand but to taste it – between two meetings, on the sofa or by the lake.

We are small, we are based in Kreuzlingen on Lake Constance, and we eat more of it ourselves than is good for us. That won't change.

Warmly,

Opal

Yum Society, Kreuzlingen

From here to here.

Illustrated route: from a village with palms and a tuk-tuk past a pineapple and a longtail boat to Kreuzlingen on Lake Constance

Opal's hometown

One of the smallest towns in Thailand. This is where the taste starts.

The pineapple fields

Harvested ripe, peeled, sliced, made crunchy – all in Thailand.

Kreuzlingen

On Lake Constance, where the pouches arrive and Switzerland starts crunching.

Where our crunch comes from.

  • Market street in a small Thai town, temple roof in the background
    Market
    Market air, mopeds, mango. Everyday Thailand.
  • Two people in a wooden boat on a canal between wooden houses
    Canal
    In Thailand the water is as much part of everyday life as the street.
  • Ripe lychees hanging from a branch
    Fruit
    Ripe, sweet, fresh – that is exactly how Thailand tastes to me.
  • A man climbing a coconut palm
    Palms
    Coconut grows where our next snack idea comes from.
  • Street kitchen in Thailand with gas bottles, pots and a fan
    Street kitchen
    The best flavours often come from the least complicated places.
  • Long-tail boats with blue roofs on a market canal
    Boats
    Between market, canal and kitchen are the flavours that inspire Yum Society.

What we stand for

Three things, since day one: origin, craft and taste.

Origin

The pineapple grows in Thailand and is processed there. Short journeys for the fruit, long ones for us.

Craft

Gently vacuum-fried in rice bran oil at a low temperature so flavour and colour stay.

Taste

Nothing is hidden, nothing is sweetened up. When the fruit is good, it doesn't need more.

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