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Privacy policy

Protecting your data matters to us. This policy explains which data we process when you visit yumsociety.ch, place an order or contact us – under the Swiss Federal Act on Data Protection (FADP).

Last updated: 21 September 2026

1. Controller

YUM Society, Milan Jacoby, sole proprietorship, Bernrainstrasse 2, 8280 Kreuzlingen, Switzerland. Privacy requests to info@yumsociety.ch.

2. Hosting and server logs

The website is hosted by Vercel Inc. (USA). When you visit, technical data such as IP address, time, page requested, browser and referrer are processed in server logs to deliver and secure the site. Vercel Analytics and Speed Insights measure visits without cookies and without identifying you. Vercel BotID protects the forms against automated access by checking technical characteristics of the request, without identifying you.

3. Orders and payment

Orders are processed through the checkout of Shopify International Ltd. Name, address, e-mail address, order details and – via the respective payment providers – payment information are processed to fulfil the contract, deliver and meet statutory retention duties.

4. Contact form

Enquiries sent via the contact form are delivered to us as e-mail through Resend (USA). We process the details (name, e-mail, phone, company, channel, number of stores, sample request, message) solely to answer your enquiry.

5. Newsletter

We use Brevo (Sendinblue SAS, France) for the newsletter. Sign-up is double opt-in: you receive a confirmation e-mail and are subscribed only after confirming. You can unsubscribe any time via the link in every e-mail.

6. Cookies and advertising tags

We set technically necessary cookies (e.g. your language choice) without consent. Once we use advertising tags from Meta (Meta pixel) or Google (Google Ads), they load only after you agree in the banner; without consent no data is sent to Meta or Google. You can change your choice in the banner at any time.

7. Transfers abroad

Some of the providers named are based in the USA or the EU. Transfers rely on standard contractual clauses or the Federal Council's adequacy decision.

8. Your rights

You have the right to access, correct, delete and receive your data, and to object to processing. Write to info@yumsociety.ch. Complaints can be lodged with the Federal Data Protection and Information Commissioner (FDPIC).

9. Retention

We keep data only as long as needed for the purpose or required by law (business records: 10 years).